MyPepsiMyEmoji
#SayItWithPepsi was an award-winning Summer 2016 campaign that significantly lifted single-serve sales and captured market share from Coke for 13 consecutive weeks. For Target, we created a facial-recognition platform that allowed guests to build their own “My Emoji.” MY ROLE: I designed hundreds of facial features, hair styles and accessories, enabling people to create and share a personalized digital twin.